Hansa Research is the largest Indian consumer insights company undertaking engagements with clients across 77 countries. We are the first Indian insights and consulting company to acquire a US-based firm, GCR (formerly called Gartner Custom Research).
With research offices across India, Singapore and the USA, Hansa Research’s infrastructure is comparable to the best in the industry. Engaging with clients across multiple sectors, with an array of packaged and customised offerings, Hansa Research focuses on innovation and value addition, to help clients make insightful decisions. Hansa Research has done some path-breaking work which have become industry standards in India e.g., Indian Readership Survey, Household Potential Index and Indian Outdoor Survey.
With a focus on innovation, Hansa Research is a pioneer in the use of technology, whether it was Computer Aided Personal Interviews (CAPI) a decade ago or Virtual Reality based solutions today. Hansa Research has won numerous industry awards for cutting edge and actionable research.
The R K SWAMY | HANSA companies represent one of India’s leading multidiscipline, multi-location, marketing communications and services groups, serving the needs of a wide array of companies, in India and the USA.
The Group operates with a simple belief vis-à-vis the field of Marketing: “WE DON’T NEED A LARGE HAMMER. WE MUST LOOK FOR THE SHARPER NAIL.”
Underpinning this belief is the huge premium the Group places on Intelligence that delivers sharp Creative communications, uncovers the underlying trends, provides the customer insights, drives advanced analytics and brings process efficiency and market effectiveness. In sum, ensures that clients get tremendous value across the board.