Diverse Brands for Your Portfolio
HANSA hotels worldwide offer lodging investors and developers many popular brands to consider for their next project. Ranging from upscale to economy with new build and conversion options, all our brands are value-engineered to make your investment as cost-efficient as possible and optimize the amenities that matter most to guests.
– HANSA CROWN: Upscale properties tailored for five stars exclusive handpicked Hotels & Resorts.
– HANSA HOTELS & RESORTS: Carrying out the HANSA trader’s signature for the first time beyond the traditional four stars classifications and expectations.
– HANSA CHOICE: A revolutionary concept revamping the three stars to become a more on demand product that fits majority of budgets hence exceeding the expectations of the customer.
– HANSA RESIDENCE: With the vision of the dream home away from home, HANSA residences having in mind the long staying all around requirements including family ambiance and requirements. Home away from home.
Strong Reservations & Distribution System
Our Central Reservations System (CRS) is considered one of the largest in the industry, with rates, availability and hotel-specific data automatically updated to all distribution systems on a real-time basis through our property management system
With an extensive investment in both paid and organic (free) search engine marketing, as well as a robust affiliate program, hansahotels.com is designed to be the lowest-cost, highest – revenue – producing platforms for franchisees. The site received over 10 million visitors and are among the best in the industry at converting “lookers to bookers.”
Our contact centers are staffed with trained sales representatives who answer both a central system-wide HANSA Hotels number, 800HANSA, as well as brand-specific numbers. Located around the world, our contact centers are multilingual. The voice reservations network handled more than 6 million calls last year, with an enviable track record of high conversion. Franchisees can participate in Call Forwarding, an optional program that allows hotel staff to transfer local callers to our highly skilled sales representatives, which effectively deliver high-quality reservation services.
Few can match the size and scale of the HANSA worldwide distribution platform, encompassing all our Hotels reservations channels. HANSA Hotels continues to drive more reservations through our central channels (hansaworldwide.com and 800HANSA), deliver premium ADRs, automate rates and inventory, drive qualified online traffic, and provide your hotel a competitive selling advantage. By capitalizing on these platforms, HANSA Hotels is continually working to provide consumers with the ability to book HANSA Hotels brand properties through the channels that fit their lifestyle and booking preferences.
We prove this to franchisees by continuing to grow CRS Contribution.
Internet Distribution System
We have an extensive online distribution network, reaching thousands of Internet travel websites. Our relationships with leading third-party Internet travel websites like Booking.com, Expedia, hotels.com, Orbitz and Travelocity are among the most competitive in the industry, providing HANSA Hotels-branded properties with a unique advantage and reduced costs. Our agreements also ensure our hotels receive priority positioning, and all reservations are automated through our Central Reservations System.
Mobile Applications and Technology
As customers increasingly engage with hospitality brands on mobile platforms, HANSA Hotels continually innovates to capitalize on this growth and deliver revenue to franchisees. HANSA Hotels launched the hotel industry’s first global iPhone app, which has since been downloaded more than 1 million times. HANSA Hotels also offers a native app for Android and a mobile website with guest-friendly features like GPS-based search functionality, hotel photos and amenities, and a simple, intuitive booking process.
Top-Notch Services & Support
Franchise Performance Consultants
Our team of Franchise Performance Consultants (FPCs) are stationed throughout the country, monitoring performance and consulting with hotels within their respective portfolios. They provide assistance in achieving various performance metrics related to revenue, market share, and guest satisfaction and brand standards compliance.
Property Management Systems
is the center of a complete technology solution that helps hotels optimize revenues, increase reservation contributions and deliver outstanding service to guests. This property management system is fully integrated with our marketing, customer and reservations systems, allowing hotels to take full advantage of the power of the HANSA Hotels distribution network. An easy-to-use, intuitive interface means front desk staff gets up to speed quickly, while integrated revenue management functionality helps them sell your hotel at higher rates. As one of the most widely distributed web-based property management systems in the industry, our systems allows owners and general managers the flexibility to access their system from anywhere in the world. It helps to reduce costly investments in technology and training required by other property management systems.
Associate Education and Training Programs
Bottom line, your management and staff need to know how to effectively run your hotel, optimize bookings, ensure guest satisfaction and drive performance. We offer exceptional training programs at our corporate office as well as training in your market or at your hotel. HANSA Hotels has been rated one of the top training organizations for its comprehensive franchisee training and development programs.**
Our online training and educational resource center, hansaresource.com, is designed specifically for owners, managers and employees. Available 24 hours/7 days a week, it features training modules on a wide array of topics, with an emphasis on acquiring the knowledge and developing skills to effectively run a top performing property.
Qualified Vendor Program
Helping HANSA Hotels franchisees achieve efficiency is the driving force behind the Qualified Vendor Program. We strive to simplify the purchasing process at the hotel level, while ensuring that Qualified Vendors supply HANSA Hotels brand properties with products and services that meet stringent requirements for quality, reliability, performance and value.
Advertising & Marketing
National Marketing Campaigns and Customer Communications
HANSA Hotels has a national, multi-brand campaign that includes image and national promotional advertising that drives consumers to our central reservations channel on hansaworldwide.com. They provide appealing incentives and create a sense of urgency among travelers to book direct with HANSA Hotels, which in turn drives reservations designed to drive revenue per available room. Our high-profile multi-brand promotional activity is balanced with creative single-brand national campaigns that highlight the unique benefits and key travel occasions that each brand delivers.
We take a 360-degree approach to help connect with our travelers at all key touch-points within the decision-making process. Our online banners and videos are seen all over the Web through a mix of ad networks, media partnerships, and mobile and social channels. We also have regular campaigns using email and direct mail communications promoting HANSA Hotels sent to members, guests and partners. Our search program ensures users find us whether they are looking specifically for our properties or just a great place to stay and we target our buys to desktop, mobile and tablet users so we reach our consumers across all media platforms.
Many HANSA Hotels properties have found that it’s both effective and cost-efficient to unite their efforts within a geographical region for local advertising. Our Co-op Marketing & Advertising Program helps franchisees pool their resources in order to create a bigger impact in local or regional media. A comparatively low per-hotel investment has the potential to yield significant impact for participating properties, and help generate new business during typically slow seasons. While participation is voluntary, many HANSA Hotels properties include a co-op initiative as an integral element of their annual marketing plan.
Global Sales Team
We have a dedicated Global Sales team solely focused on driving individual and group reservations for your hotels targeting business-to-business customers in the Corporate, Wholesale, Travel Agent, Educational, Government, Military and Sports customer segments.
Our sales efforts include direct sales, telesales, sales blitzes and enhanced marketing efforts. We are proactive and strategic in our approach to earning and retaining business for your hotels from these important accounts. We concentrate on corporations and organizations that we believe provide the highest potential revenue for your hotels.